Marketing Creative Project Lead

Introduction:

Still haven’t found your dream job? Join team Huuuge!!

Huuuge Games is a gaming company on a mission to build the world’s largest real-time casual gaming platform connecting millions of players so that they can have fun, socialize & play awesome games.

Join Team Huuuge and become a part of an exciting adventure bringing pure fun & truly a social experience to millions of players across the universe.

Why do we need you?

Effective and engaging advertising is vital to reaching new players and retaining existing players in the fast-paced mobile gaming world. As we continue to grow, we need someone with a unique blend of creativity, analytical thinking, and performance marketing expertise to help optimize our campaigns and ensure that our creative assets consistently deliver outstanding results. With your experience in creative optimization and User Acquisition (UA), you will play a crucial role in maximizing the impact of our marketing efforts. We’re looking for someone who can analyze performance data, test creative variants, and collaborate with teams to improve the effectiveness of our ads—ensuring that we continue to reach and engage players in the most impactful way.

What will you do?

• Analyze campaign performance: Monitor key metrics such as CTR, IPM, and Impressions across platforms like Facebook, Google Ads, and TikTok. Identify what works and doesn’t, and provide actionable insights to improve.

• Optimize creative assets: Lead A/B and multivariate testing on headlines, visuals, CTA, and other elements of ad creatives. Implement findings to enhance overall campaign performance.

• Collaborate with creative and UA teams: Work closely with designers and the User Acquisition team to develop and refine creative assets that resonate with target audiences and drive conversions.

• Drive innovation: Propose and prototype new ad formats, layouts, and creative concepts. Test their performance and continuously push the boundaries of what our ads can achieve.

• Monitor market trends: Stay up to date with industry trends, competitor strategies, and user behavior to inform creative optimization and keep our campaigns ahead of the curve.

• Report and recommend: Prepare regular reports with insights on campaign performance and optimization recommendations, ensuring all stakeholders are informed and aligned.

What do we expect from you?

• Experience in User Acquisition (UA): A background in UA, with a deep understanding of acquisition channels, campaign optimization, and user behavior.

• Strategic thinking: The ability to craft and execute optimization strategies that align creative direction with business goals, enhancing campaign results.

• Analytical mindset: Expertise in analyzing campaign performance data and translating findings into actionable improvements for creative assets.

• Proficiency with tools: Experience with analytics platforms (Google Analytics, Tableau) and optimization tools (Optimizely, Google Optimize, VWO).

• Creative and collaborative: Ability to work cross-functionally with creative teams, providing feedback and direction to ensure creative outputs align with performance insights.

• Innovative mindset: A passion for testing and experimenting with new creative ideas, formats, and tools to continually improve ad performance.

What's in it for you?